According to media reports, MelodyVR applications have been launched in the U.S. and UK through Oculus Go and Samsung Gear VR, and raised US$30 million in financing through British parent company EVR Holdings, most of which was listed by EVR shareholders from London AIM stock exchange. The total price is 20 million pounds. MelodyVR is a platform dedicated to music fans to provide VR and 360-degree music content. It aims to help music lovers to permanently purchase immersive performances by great artists, including tickets sold out for concerts, music festivals and exclusive VIP zones. Anthony Matchett, executive chairman and CEO of EVR Holdings, said that MelodyVR will land in other markets such as South Korea, China, Taiwan(China) and Japan in the coming months.
May 3rd News VR music platform MelodyVR announced the acquisition of its parent company EVR Holdings' $30 million investment and launched its own application. At this point, the company's total financing reached 70 million US dollars and will be used to promote global expansion.
MelodyVR applications have already landed in the UK and the United States through Oculus Go and Samsung Gear VR vr headset, allowing music lovers to permanently purchase (non-on-demand) immersive music performances. These immersive experiences were filmed at concerts, music festivals, and VIP zones. In the coming months, MelodyVR will broadcast concerts via VR while providing virtual tickets for concert venues.
Anthony Matchett, CEO of EVR Holdings, said that in the coming months, the company will expand into markets such as China, South Korea and Japan. In addition, EVR plans to provide other proprietary technologies, including interactive advertising, digital tickets and social VR. Matchett said that MelodyVR will support more VR platforms and VR devices in the future. MelodyVR has reached cooperation agreements with numerous music giants, including Warner Music, Sony Music, Universal Music, and a series of independent labels and music publishers.
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